Every woman endlessly searches for that impeccably painted pout achieved by that perfect red lipstick. A winning combination of shade, formula and lasting power is necessary in order to hit a home run, and after trying millions (or at least what feels like millions) of tubes, we’ve found our red-lipped holy grail. Sworn on by many, MAC’s much-loved Ruby Woo made Vogue UK’s cult-classic red lipstick list, and was lauded as “perhaps the most famous red lipstick of them all”. The absolute perfect shade of bold and bright true red, the formula imparts a matte but never-dry texture that lasts all night long. Jennifer Balbier, senior VP of global product development at MAC explains, “it is iconic! We sell millions of units a year. We call Ruby Woo the perfect sexy red from the runway to you.”