Prologue Lifestyle Debuts The New York Collection – Let the Lineups Begin

SPRING IS HERE! What better way to rejoice than to get outside, soak up every ray of (still weak, but I’ll TAKE IT!) sunshine, and shop for new Spring essentials? Even more exciting than the warmer weather is the debut of Prologue Lifestyle’s New York Collection, a blow-your-rent-on-an-accidential-shopping spree collection of luxury items so good they’re almost bad (if only because you’ll want every piece equally).

Founded in 2013 by entrepreneurs Elle AyoubZadeh and Raymond Luk, Prologue Lifestyle is an innovative luxury concept store that features a curated collection of coveted designers and products from around the world. With their Spring 2014 New York Collection, designers from the city that never sleep will be featured, such as cult favourites and celebrity-loved RODIN olio lusso, Yliana Yepez, Khirma Eliazov, Assad Mounser, title of work, Lele Sadoughi, Jack Germain, Paige Novick, Lizzie Fortunato Jewels, AANDD, Terracotta New York, Cullen Meyer, D.S. & Durga, JINsoon, Jabonería Marianella and KORET New York.

“This collection is sharp, sexy and edgy – it defines New York City,” said Raymond Luk, co-founder of Prologue Lifestyle. “The New York Collection offers our clientele statement pieces that exude the confidence of iconic New York City.”

Non-traditional in its product curation, Prologue Lifestyle doesn’t follow trends, they create them. Searching for independent and emerging designers who create a raw connection between product and purchaser, the store refers to their clients as “collectors” because of their choices from the carefully edited collection of one-of-a-kind pieces. The New York Collection will be available April 2nd at their uniquely sophisticated yet warm, noble yet modern, formal yet fresh storefront located at 322 King Street East. Get there soon to avoid disappointment, as this collection will surely sell out in a New York minute.