Kérastase’s New Aura Botanica Range Changes the Game in Natural Hair Care
These days, many of us opt for a consciously nutritious kale salad lunch, a sustainable and responsible water bottle, and an organic glass (or two) of wine at the day’s end. While the beauty world has long since been a believer in natural ranges too, many have fallen short on performance, pleasure in using the product, packaging, or all three. Luxury French favourite hair care brand Kérastase eradicates these notions with their new and first-ever natural range, Aura Botanica.
Each product’s formula is 97% biodegradable, and is housed in splendidly rich burgundy and gold packaging, which is made from 100% post-consumer recycled plastic. The range includes the Bain Micellaire, a super gentle cleanser that foams into a plush lather; the Soin Fundamental, a lightweight and deeply nourishing melt-in moisturiser; and the Concentré Essentiel, an aromatic and silky oil that can be used as a leave-in or scalp treatment, as a pre-cleanse, or blended right into the Soin Fundamental for a super hydrating boost. Comprised of 99% natural origin ingredients, this hero oil ticks all the right boxes thanks to its softening and shine-inducing avocado and jojoba oil-packed formula.
Other star ingredients in the range include hand-pressed Samoan coconut oil and Moroccan argan oil, which are both prized for their ability to deeply penetrate the hair shaft and deliver long-lasting hydration, nutrition, protection, suppleness and strength. Responsibly sourced, both ingredients are harvested with the help of local women, who find employment via non-profit organisations and community-based initiatives.
The results? A truly luxurious and delightfully enjoyable sensory experience; healthy, clean, shiny and nourished hair; and a happy, feel-good conscience.
Kérastase AURA BOTANICA is available exclusively from Kérastase Paris consultant salons. Click here to locate your nearest salon.